If you deal with SEO and are an online marketer, then you obviously need to measure your performance on the different marketing campaigns you carried out. There are so many things that redirect people to your website but it is a must to know what bought them here. It may be a tweet, a banner ad or a website, an external campaign or an email newsletter. You would be lucky if you can tell what drove the audience here. This can be achieved with the help of a few special codes called the UTM codes.

UTM codes are small snippets of codes that are added at the end of each URL. These codes enable you to track if users click a link to this URL and help you to know where the website traffic comes from. UTM codes give you a clear picture of what content works better and help prove to your boss if all the blogging, posting and tweeting are working as they should.

By using UTM codes you will be able to track five things. They are the campaign, source, medium, term and the piece of content. The utm-generator.com helps you to generate UTM codes for free. When you just enter the website URL, campaign name, it’s source, medium, term, content and just click the button, you will be able to generate the UTM tracking links.

The website is highly informative and it comes with all the basic information that you need to know to generate an UTM link. It also tells you the conventions that has to be followed and the pitfalls that ought to be avoided. Once you follow all these steps, you will be able to know how these UTM links have worked. You just have to go to the Menu on your Google Analytics account. There you can monitor the traffic under the menu: traffic, sources and campaign. You can also track each individually listed campaigns.

UTM codes come in handy when you want to make an excellent analytics and not just the market analytics. With UTM codes you will be able to track visits from the URL you use in your social media, email or other ad campaigns. With this, you will be able to tell what promotion method turned out well and what content reached the audience. With the utm-generator.com, you will be easily able to generate UTM codes and later analyze your SEO success without much effort.

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