With the use of social media on the rise, several businesses like a breakout escape room in Bangalore have taken to promoting their mobile games on these popular platforms. By the use of the right strategy and planning, social media marketing can be of immense help to promote your company effectively.
App promotion on social media helps in reaching out to a wider audience effectively. Social media marketing, if implemented correctly, can be a productive way of mobile game marketing. Specifically for small business owners working on a budget, this can be a great way to increase the reach of their organization.
So, how about we look at some of the best ways to promote your game on social media?
1. Know your target audience.
Before anything you do, the first question that you need to ask yourself is, what is the appropriate audience that you want to reach? The best and most effective way to find your answer would be by demarcating the kind of people who are likely to play your game. Check out these few questions to understand and know your target audience:
• What gender of people would generally enjoy your game(s)?
• Where do your users come from?
• What is the age group from where your audience generally comes?
• What is the major level of income of your users?
• What are the common interests and habits of your audience?
• Does your mobile game cater to the interests and habits of your audience?
• Why would users like to play your game?
By narrowing down your answers according to these questions, you will soon be able to pinpoint the exact demographic you want to target as you start your marketing process. Knowing your audience thus would help you to align your marketing and promotion strategies accordingly to reach them with relative ease. It would also help you to know which websites you need to be active on to help reach out to the right audience effectively.
2. Is your content engaging or dull?
The creation of engaging content is the key to keeping your audience hooked. Because the truth is told, none of us is likely to read or go through anything that seems too dull. You will find that the same applies to people with a huge number of active followers on social media. Whether it’s a picture or a video, it’s the accounts with the most engaging, eye-catching content that attract a greater number of people.
Right from deciding the name of your game, you need to consider what will have a greater appeal to your audience. Doing some research on the current market trends and implementing the same in creating your content would do you good. You can use small video clips that give sneak peeks of your game without revealing everything about your game. Such video clips or ads, when posted on social media, can help cater to a greater mass of interested people.
3. Be on the lookout for suitable influencers!
Promoting your mobile games on social media can become immensely more effective if you can get influencers on board. While choosing the influencers you would be reaching out to, scroll through their followers’ list to see if their audience and your target demographic coincide, at least to some extent. Search on Twitch, YouTube, and Facebook Watch to look for suitable people. However, be extra cautious while approaching.
Keeping your budget in mind is also important while you look for influencers. For instance, if you are a small business, looking for big names and influencers is not the right way to go. Fortunately for you, these days, you can easily come across quite a few gradually emerging micro-influencers who can be a good option for you. So, know your budget well, and accordingly, look for influencers whom your company can afford to invest in.
Even as you start working with your chosen influencers, give them a clear idea of your goals and needs. Other than defining that, you should also give your influencer(s) some amount of freedom. If you choose the right person for the task, you wouldn’t have to push them now and then, but they would themselves do the work seamlessly.
4. Work on Social media Ads
Social media marketing relies to a large extent on the usage of ads. You can thus use social media ad platforms to efficiently promote and market your mobile game. Opting for paid promotions can be further helpful than simply using unpaid ads. It would provide you with greater visibility and help in targeting your users better.
Providing engaging and creative visual content, often mixed with suitable video ads, can be a good approach to creating content for your ads. Video content is highly effective in giving your users an idea of what they can expect from your game. Thus, you can work on creating the same to promote your brand.
Simply creating an interesting and unique mobile game is not enough. You also need to work on effective and proper marketing strategies to narrow down and reach out to your audience better. Using the ways discussed above can help you in promoting your game. However, do not keep yourself restricted to the strategies discussed above. Instead, be ready to take a few risks, and learn on the way as you start promoting your mobile game today!