First Published in AppsNow.us

Hybrid Mobile Application combines the native and HTML 5 apps. Hybrid is defined as a web app built using HTML 5 and JavaScript which is then wrapped in a thin native container such as Phone-Gap hence providing access to native application features.

In Hybrid Mobile app, the developers write portions of the application’s code in web technology at the same time they maintain the native APIs. The purpose of the native features is to enable the use of servers that use operating system APIs in embedding HTML thus creating a bridge that connects the device APIs and the browser. The bridge created enables the hybrid application to use and optimize the features that modem offers.

At this stage, the hybrid mobile developers can either code their bridge or use the available solutions like the Phone-Gap which offers uniform JavaScript that is consistent with specific devices.

Native apps work only to a particular mobile platform, for example, Android which uses the programming language which the platform supports while HTML 5 apps uses web technologies such as HTML 5, CSS and JavaScript. However, HTML 5 apps developers encounter limitations during coding and management. Therefore Hybrid apps combines the best (and/or the worst) elements of HTML 5 and native apps.


There are two ways to develop Mobile apps using the Hybrid approach. These are: Local and server approaches. The web feature of the app can be in form of a web page in the server or a collection of media files, CSS, JavaScript and HTML files which are embedded in the app code then stored on the device locally.

In local approach, the HTML and JavaScript code is packaged inside the mobile app binary consistent with the native app. In this approach, the REST APIs are used to move data back and forth in the mobile device and the cloud.

The local approach enables the developer to code the app independently, however some solutions come with the native app container which empowers the developer to build the native app effectively. In some circumstances, the solutions enable the developer to use the native language features that are customized in the native container in regard to the purpose of the app.

The advantage of this approach is that the user has a smoother experience since he/she does not wait the pulling of the interface code between the cloud and the phone by the app. Moreover, in case of unavailability of internet connection, the app is able to work offline.

In the server approach, there is pulling the UI code from the server. Also, this app is that it makes it easy to update and improve the user interface thus appealing to the user. Furthermore, developers are not required to go through the tedious submission process and approval in case the HTML code is hosted on the server.


The major reason of choosing the Hybrid development is its best dynamic platform support, and the quick process of building the app. However, there are challenges that often arise when working across the native and HTML 5 platforms.

Some UI features might not be compatible in iOS 6 when using frameworks such as jQuery and Sencha.
The developers may be required to write extra code in C or Java for Android in order to meet the native features and functionality.

When the app uses jQuery Mobile, programmers encounter a lot of problems when inserting headers and footers since they usually move up and down from where they are placed. This is because the page view location changes whenever the user is selecting drop down menus or the key pad pop ups. However, they can only be rectified by placing headers and footers in an absolute position whenever the key pad is viewed.

In most Android versions, the UI problems are also common. This is because jQuery Mobile has stopped supporting some certain Android 2.3 UI features.
When the app is developed by the server option, the user does not get prompt results since he/she waits for the app to interpret and display the required code from the server.In the case there is no internet connection, the app is unavailable.


The hybrid Mobile app development is the best of all approaches in the Mobile app development since it combines the best elements of the native apps and HTML 5 apps. To overcome the challenges in the development of Hybrid Mobile apps, both the local and server approach should be embraced whereby the system hosts the web pages on the web server then cache the HTML resources locally.

More details : http://www.slideshare.net/cognizant/hybrid-mobile-application-analysis-and-guidelines



First Published on AppsNow.us

It goes almost without saying that mobile apps are the order of the day. Sounds odd but people are slowly moving from desktops and laptops to tablets and other mobile devices. That said and done, you could be losing on your marketing front if you haven’t incorporated mobile marketing in your business strategies. Fortunately, the bitter pill has to be swallowed by mobile app marketers and designers. Not business owners, who are consumers like other app users. So what is it that mobile app designers aren’t doing right? Why aren’t mobile app marketers still struggling to break even with some targeted consumers?

Here are the answers.


Always design your mobile app with the end result in mind. Then market it accordingly. In a web 2.0 scenario, it is very important to be certain of the purpose of the app. Take into account the last action your customer will do after clicking your app. Do you want him or her to make an outright purchase, leave his or her contact details or request a quote? Your design should be inspired from this very purpose. In a nutshell, do not infuriate the user.


It is the simple things that matter. With that in mind, try the best you can to let animations and graphics work independently. They should not at any point interfere with basic functionality of the website such as the ease and convenience of logging in and performing the desired action. Simply put, your app should be user friendly.


Create an ‘ergonomic’ design if you want to impress consumers. Like hinted, your app should be user friendly. But that is not all. The design should be appealing. Keep its look and feel the same across repetitive operations. That way, your app will stand out as impressive and entertaining. You won’t even need lots of mobile app marketing. The design, together, with the apps user friendly functionality will do the trick.


Everyone is concerned about their security and of course, privacy. Consumers have a right to security, so you have no choice but to ensure their data is safe with your app. Any kind of security lapse or mishap that results to potential data leakage, identity theft or data theft is a surefire way to tarnish your reputation within seconds. Always assure and reassure people in your mobile app marketing techniques how secure you app is. Then prove it to them.Using scrolling designConsumers do not like to scroll down and cut through the clutters by window crossing websites. They want simplicity. That said and done, enable them to quickly do what they want. Do not force them to see and use what you want to show.


Any effective mobile app marketing strategy should include taking advantage of the sharing option. If your app is good and you are sure about it, you will have an easy time marketing it. Consumers will simply share it with their friends, families and colleagues. It will be more fun on your part anytime you upgrade the app and offer consumers free or discounted better versions, so never ignore the power of the share button.